Entrepreneurship Skills Training

Practical entrepreneurship training for youth and women, delivered individually and in groups and chamas — from first idea through to acceleration and growth.

OUR APPROACH

Trainers who've done the work of training

Unearth Potential's trainers and coaches are skilled, experienced practitioners of practical, experiential adult learning. Sessions are built on adult learning principles — learners bring their own business realities into the room, test ideas against them, and leave with something they can act on the same week.

That experience is grounded in internationally recognized methodologies — ILO's Start and Improve Your Business (SIYB), GIZ's SME Loop, and UN-Empretec — adapted for the realities of youth-led and women-led enterprises working alone, in groups, or through chamas.

METHODOLOGIES

Built on frameworks that already work

ILO — Start & Improve Your Business : A globally proven, practical grounding in starting, formalizing, and strengthening a small business from the ground up.
GIZ — SME Loop: An iterative approach to sharpening a business model and testing it against real customers and market feedback.
UN — Empretec: Behavioral entrepreneurship training that builds the personal competencies behind consistently successful entrepreneurs.

FOCUS AREAS

Diverse business angles, one practical toolkit

Training is shaped around the business angles that matter most for today's youth- and women-led enterprises:

Gender Transformative Action — Addressing the structural barriers women entrepreneurs face, not just the business skills gap.
Circularity — Designing circular business models that reduce waste and build new revenue from resource loops.
Social Business — Balancing commercial viability with deliberate social impact and community benefit.
Blue Economy — Sustainable enterprise models built around water, marine, and aquatic resources.

THE JOURNEY

From first idea to acceleration and growth

Coaching and training follow the real arc of a business, meeting entrepreneurs and their groups wherever they currently stand:

Ideation — Shaping a raw idea into a testable business concept.
Start-up — Setting up the fundamentals — model, operations, and first customers.
Growth — Strengthening marketing, systems, and financial management to scale.
Acceleration — Advanced marketing and financial / investor readiness for businesses ready to scale.

ADVANCED MATTERS

Skills for businesses ready to scale

As groups and individual entrepreneurs mature past the early stages, training moves into the advanced ground that acceleration and growth-stage businesses actually need:

Marketing readiness — Positioning, pricing, and go-to-market strategy for a growing customer base.
Financial readiness — The record-keeping, forecasting, and financial discipline that growth demands.
Investor readiness — Preparing a business, and its owners, to credibly raise and manage outside capital.

WHO WE TRAIN

Youth, women, and the groups they build together

Youth Entrepreneurs: Practical grounding for young people turning ideas and side hustles into structured, sustainable businesses.
Women Entrepreneurs: Training shaped by gender-transformative principles, addressing both business skill and the barriers women face in building enterprises.
Groups & Chamas: Delivery designed for how chamas and entrepreneur groups already work — collective learning built for collective enterprise.

Ready to grow what's already there?

Talk to Unearth Potential about bringing practical, experiential entrepreneurship training to your youth group, women's group, or chama.

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